Posted on February 17th, 2010 by Chad Kroeker
Had a chat with a client today about a great deal in a magazine, caused me to want to write about it. Maybe some of you will find this useful.
Let me paint a picture: An advertising sales rep calls you and says there’s a really great deal on an ad in a really great magazine. This ad was $2500, now it’s $500. It’s cheap, so you throw an ad together at the last minute and make the spend.
Or, you decide you need a website. You’re not sure why you need a website – but everyone else has one. You call around, find the cheapest web guys, and get an online presence in a matter of weeks. What’s the problem with that? You’re still marketing yourself, right?
Absolutely you are – but you’re not marketing yourself well. And more importantly, you’re throwing your money away. At ClearMotive, many of our clients come to us and say “We need an ad/website/brochure/business card/whatever, and we need it now.” And instead of saying yes, we instead ask why.
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Posted on November 27th, 2009 by ClearMotive
We have renovated a loft-style space on the corner of Macleod Trail North and 10th Ave SE.
Stop by for a coffee, sit in a cozy arm-chair by the fireplace and let’s talk marketing. It’s easier with FREE PARKING.
ClearMotive Marketing Group
#300 – 239 10th Ave SE
Calgary, AB T2G 0V9
403 235 6339
ClearMotive Marketing Group symbolizes our commitment to high-impact advertising and strategic development. Many of our clients rely heavily on advertising to directly increase sales opportunities.
By providing a complete range of marketing services to our clients, we are able to achieve dramatic results.
Welcome to the new face of ClearMotive.
Thank you to our clients, mentors and friends for pushing our boundaries and helping us evolve into the full-service agency that we are today.
Posted on November 27th, 2009 by Tyler Chisholm
It’s a familiar pursuit — getting your corporate website to the top of the Google rankings. Everyone wants to do it, but few know how. Here, we provide a few tried & true tips for improving your search rankings.
Before we jump in, let’s take a minute to go over how Google works.
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Posted on November 26th, 2009 by Tyler Chisholm
It’s 2009 and I just received my new Yellow Pages directory. I arrive home to find it sitting on my doorstep, like a package from a friend or a special delivery. I pick it up and carry it inside setting it carefully on the counter. I walk to the other end of my kitchen and open the laptop that is a staple on my eating bar and I review the events of the day.
As I surf through my favorite news sites with a possible indulgence in a retail site or two, I glance down the bar and see the directory – the big, cumbersome annoying directory – that has been a staple in my household since I was a kid and I ask, “do I need this, is it of use to me, why do I keep it, did I even open last year’s?
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Posted on November 26th, 2009 by Tyler Chisholm
Can you buy the number one spot on Google? Well, here’s the thing: you can and you can’t. You can’t call up Google and ask for the number-one spot for “women’s sexy shoes.” But you can make a wise marketing spend on a thing called SEM.
Let’s take a moment to understand which #1 we are talking about. On a typical Google search results page, there are two #1 spots: the number one spot for the Search Engine Optimized (SEO) result vs. the # 1 spot for the Search Engine Marketing (SEM) result. When viewing the page, the SEM results are at the top and called “Sponsored Links” – referring to the fact that people are paying to be there.
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Posted on October 7th, 2009 by ClearMotive
A lot of our clients – and entrepreneurs in general – offer really great products that, if you used them, you’d be hooked. But it isn’t enough to just tell someone about them. They have to be seen in action.
Shot Tec is one of those products. The brilliant invention of a hockey dad, Shot Tec helps athletes of all ages improve the all-might wrist shot. It trains the right muscle groups and teaches the proper technique with one easy-to-use device. It sounds great, but wait till you try it.
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