Choosing the Right Agency

ClearMotive is always interested in taking on new clients, and we want you to find the right fit for your business. To succeed in any business relationship, it is very important to set clear expectations. Browse a few of our expectations below which will help you determine if we’re the right fit for you:

You dream of marketing and advertising that actually works

Many of our customers come to us frustrated with their marketing because they generally believe that marketing doesn’t work, advertising is a necessary evil and beyond that, most graphic designers don’t really get business. We’re continually amazed at how many companies advertise just because they want to feel that they’re at least doing something. The majority of marketing efforts fail because a systematic process is not followed and creative people are left to their own desires of creating art instead of driving the message and inspiring action. There aren’t a lot of shortcuts in advertising, and marketing is a science that can be extremely wasteful if not planned correctly.

Your executives are interested in the marketing process

ClearMotive is much more successful when the top-level management wants to be involved in the marketing decisions and understand that there is a disciplined approach to marketing and advertising.

You appreciate direct communication

Clarity is very important to us, on many levels. When working with ClearMotive, you will always know what we are thinking and why we’ve recommended a certain approach. We are always open to new ideas, and will listen before we provide our feedback. Setting expectations and providing rationale is a great way to do business.

You struggle with clearly communicating Why

ClearMotive is focused on defining the “Why”. Many companies have figured out the Who and What about their business. That is, who they are and what they do. They hope that simple awareness should be enough for the perfect customer to magically pick up the phone and call. It’s often not enough. Successfully communicating Why customers should do business with you, directly influences the part of their brain that controls decision-making. Then, the features and benefits simply rationalize what they’ve already decided.

You’re comfortable with the B word

ClearMotive is much more valuable to you as an organization when we work within a measured budget. Our ideas are directly related to whether we’re talking hundreds, thousands or hundred-thousand-dollar ad budgets. Larger budgets yield higher returns – but the finances, business case and market opportunity needs to support it. Our goal, of course, is to pack as much as possible into your budget to achieve the highest degree of outcome.

Your business system is stable enough to take on more work

Advertising works really well when it is approached correctly and the message is clear. Your operations, finance and service departments need to be able to support the growth when the phone starts to ring. Once you start seeing results, then marketing becomes very exciting.

You are looking for leadership, ideas and creative execution

ClearMotive is a full-service agency, which means that we can act as your out-sourced marketing department; responsible for ensuring a profitable ROI and handling all of your marketing efforts. It doesn’t mean that we must handle all of your marketing; it just means that we achieve the most dramatic results when we do.

Your annual revenues are between $5 and $150 Million

ClearMotive specializes in midsized businesses that require fresh marketing ideas, continual strategic guidance, mentorship and creative execution. Our process is best suited for companies that have the resources to fund well-planned marketing initiatives and creative campaigns. Our customers are interested in value, ROI and fresh ideas. Plus, we are very fair in our pricing.