Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
2 Signs of a Successful Campaign
Internal Morale Boost And External Clarity. One of the first things we help our clients realize, is that successful advertising is never an expense; rather it is an investment in “buying” new customers. If a marketing investment costs more money than it makes, or if the cost per new customer is more than the profit per sale, you’re doing something wrong. The first sign of a successful campaign is that it attracts new customers. But that’s not all! Another sign of a successful campaign is that it boosts internal morale. When we hear our customers get excited about a campaign, we know we’re on the right track. And when the staff want to be a part of a campaign, it causes them to talk about it.
