Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
3 Pillars of Business Growth
Marketing, Advertising and Sales. These terms are often used synonymously, and they are completely different in how they relate to your organization. Marketing is the cornerstone. It is the strategy and planning of your message. Your strategy should define S.M.A.R.T. goals (Specific, Measurable, Attainable, Realistic and Time dated). Strategic thinking is essential to business growth, and your marketing should be clearly defined before any advertising takes place. Advertising is the carefully selected vehicle that is chosen to communicate your message to the people most likely to purchase your product or service. And if your marketing and advertising are approached with discipline and creativity, Sales will be the result.
