Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of External Marketing Teams
They Can’t See The Label. Advertising guru, Roy Williams, once said: “It’s tough to see the label, when you’re sitting inside the bottle.” Those words have never been more true to us, than when we decided to create our own marketing plan. As a business owner or internal manager, you are drenched with your industry patterns and have a difficult time acting or thinking like a new customer. One of the greatest opportunities that we have, as your external marketing resource, is that we’re not drenched with your industry patterns. That means that we can take a fresh perspective of your business and ask questions that will open up a new way of thinking. And then, a new way of advertising.
