Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
Law of Messaging
Throw One Ball At A Time. If I was to throw 12 tennis balls at you at once, you’d be lucky to catch one. When each ball is thrown sequentially, you’ll catch every one. Such is the law of messaging: Determine the most compelling reason to buy from your business, and then find as many ways to tell that one message as you can. Never throw more than one ball at a time. Every advertising media has a different set of messaging rules associated with it. That means a message for TV will need to be modified for magazine, and a message for your web site should be adapted to your social media strategy. When your customer understands the message, throw another ball.
