Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of Naming
Your Story Is Critical. Often overlooked, your name can be a great opportunity to tell your story. For instance, the name ClearMotive is about our realization that everyone and every business has a motive. Before we can successfully market your business we need to understand your motives, and perhaps more importantly, the motives of your customer. Once the motive is clear, the message will be right around the corner. And the message is what will separate you from your competition and tell your customers why. The meaning behind your name is the doorway to your customer’s heart. And capturing their heart = the doorway to their wallet.
