Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of Positioning and Value
Customers Judge Your Book By Its Cover. It’s easy to expect that product packaging holds immense value in the retail market. It is the first opportunity to build the perception of value. If the package is easy to understand, credible and appealing, customers are much more likely to buy it, and at a higher price. One of our clients approached ClearMotive with a great product, but it was in a cheap wrapper. We recommended modifications to the package, which nearly doubled the perceived retail price and significantly increased their profit margin. Packaging a service is just as important. If you name your service and create packages, your customers will find your service much easier to buy. And that’s what successful marketing is all about.
