Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of Product Awareness
There Are Four Stages that every new customer goes through before they purchase your product or service: 1. Awareness, 2. Relevance, 3. Credibility and 4. Call to Action. If each phase is addressed, you’ve got a new customer. Awareness can be achieved with a strategic advertising campaign, but communicating relevance, demonstrating credibility, and inspiring action can be challenging nuts to crack. In order to be relevant and credible, we need to understand who we’re speaking to, and learn what they’re actually buying or what the current replacement for your product is. Achieving a perfect blend of all four phases is where expertise and creativity come in. Which is precisely what we love to do.
