Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of Proper Metrics
Statistics Don’t Lie. The greatest advantage of new media, is the amount of data that can be gained from any particular campaign. With today’s technology, we can find out how many people are entering (and leaving) your web site, what page they’re on, or how much time they spend engaging with your brand. And with the recent addition of mobile advertising, the amount of statistical data available is staggering. Now we know gender, age, nationality and what time of day they’re accessing your mobile site. The best part of proper metrics is that they take the personal (albeit professional) opinion out of advertising. Proper metrics will quickly define what works and doesn’t, so that we spend less and make more.
