Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
Law of Timing
As Location Is To Real-Estate, So Timing Is To Advertising. Have you ever noticed that fast-food companies advertise between 10am and noon? One of our clients owns an eyecare business that provides eye exams on Mondays and Thursdays at one location, then Wednesdays and Fridays at another. Therefore, we’ll advertise in newspapers on these particular days to drive impulse business. If we only reviewed their annual spikes, we would miss a profitable opportunity. As we think about your business from a weekly, daily or even hourly basis, we can buy certain media that captures your audience at the precise second that they are thinking about your product or service. It takes a bit of work, and it’s worth it.
