Laws of Marketing
The Laws of Marketing and why we’ve written them...
Years of discussions with our clients have inspired us to combine a series of topics that continually arise. These topics all relate to successes that we’ve had, and they usually result in “AHA” moments for our clients.
In a business where technology and advertising mediums change every day, we find solace in some principles that never change. These Laws of Marketing form the basis of everything we do for our clients, which is precisely why they start and stay with us.
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- 3 Pillars of Business Growth
- Law of Timing
- Law of Internal Teams
- Law of Messaging
- Law of Product Awareness
- Law of Inspiring Action
- Law of Word-of-Mouth Marketing
- Law of Proper Metrics
- Law of Naming
- Law of Positioning and Value
- 2 Signs of a Successful Campaign
The Law of Word-of-Mouth Marketing
It’s Cheap, But Not Free. Chances are, if you have a respectable product or service, you gain the majority of your new customers from referrals. And if you haven’t performed any other advertising, then they have no other option but to come from referrals. So how many new customers are you leaving on the table? Your opportunity: Statistics show that angry customers talk a whole lot more than happy customers, so your new goal is to remind your happy customers how to talk about your business. How? Advertising! The rules of advertising will change as you build word-of-mouth marketing, but know this – it can be bought.
