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STRATEGIC CONVERSION

Contrary to what many believe, customer acquisition is not an art, but a science. People buy in certain ways, react to certain triggers and are happy to spend whatever it takes to satisfy certain needs and values they hold dear. Without a solid, effective sales conversion strategy – on and offline – your marketing activity will start to resemble the undesirable task of ‘trying to fill a bucket with a hole in the bottom’.

ClearMotive can create acquisition strategies, sales funnels and effective triggers for purchase that will have a profound effect on your bottom line.

By combining traditional advertising with a more digital centric, lead generative approach and adjusting your marketing to align with how people now buy in this social-digital age - we will ensure you maximize your return on investment (ROI).

We can manage every aspect of your marketing campaign - or just part of it such as print procurement, direct mail or search engine marketing – to provide strategies and creative which are guaranteed to maximize your lead generation and sales opportunities.

Traditional Media

Traditional marketing defines a large category of tactics that incorporate the most recognizable types of marketing. Traditional media focused on a broad audience and became popular before the world was introduced to the Internet. While this category has been drastically affected by the invention and worldwide adoption of online tools such as computers and smartphones, it still provides an undeniably influential platform for those looking to reach out to a mass audience.

Generally speaking, traditional marketing tactics fall within one of these four main categories:

Print: These are hardcopy advertisements found in newspapers, reports, company newsletters, magazines, brochures, posters, billboards and other printed materials for distribution. 

Broadcast: The classic means of broadcasting include radio, television and movie theatre (or other large screen A/V) advertising.

Direct mail: This includes flyers, postcards, brochures, letters, catalogues, door hangers and anything else that can be printed and mailed directly to the homes or offices of consumers.

Telephone: This can include requested service or sales calls, as well as cold calling consumers over the phone.

ClearMotive can help you achieve success in a modern world using traditional advertising methods; but only after we work with you to identify which tactics hold the best potential for putting you in touch with - and eventually into the hearts and minds of - your identified audience.

Digital Marketing

What is this thing called ‘digital marketing’?
 

Digital marketing is the practice of using a broad range of specialized, electronic-based media to promote, advertise and sell a business' product or service offering. It includes:

  • Paid media (all digital paid channels including PPC and banner advertising)
  • Owned media (all owned digital properties, including websites and social media accounts)
  • Earned media (all user-generated content that references your brand positively on external social accounts via comments, ratings and reviews)
The digital space is massive. It needs to be dissected strategically in order to assess where, when, how and to whom you should test your marketing message.

ClearMotive will maximize your effective reach, engagement and conversion numbers through strategic audience targeting, and real time analysis across a mix of paid, owned and earned channels to reach your optimal mix.

Integrated Marketing

At ClearMotive we know how to listen to your customers, AND we know how to use what we hear to deliver world-class, end-to-end user experiences with a seamlessly integrated marketing approach.

We do this by:

  • Ensuring that your brand message is always consistently integrated and delivered cross-channel
  • Engaging with, and listening to, the voice of the customer in order to answer them via the brand
  • Proactively changing the brand value proposition to fit what the customer is telling us they need

Marketing Automation

ClearMotive can help make the most of your technology investment. We can help you evaluate and select the right technologies from marketing and sales force automation platforms to data and content management systems -- focusing on building a business model that works for your business requirements. Then we'll help you implement and integrate them with your existing technologies and processes so that your marketing and salespeople can fast-track to doing their jobs better.

OUR APPROACH


Do you need a new marketing approach that generates attention, speaks to your customer at the right moment, earns customer loyalty and proves the value of your marketing investment? That’s where we come in.

ClearMotive will position your business to generate the biggest return on your marketing investment. Then we’ll find people who are in need of your offering and help convert them into paying customers.

Guided by a deep understanding of ‘why’ and ‘how’ people buy, we use a marketing framework to generate demand - and sales growth - for today's connected customer.


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