Share

STRATEGIES FOR MEASURABLE RESULTS

Return on investment is a key metric for businesses. It is therefore, a business requirement for marketing leaders and budget approvers to understand which key performance indicators (KPI) their agency values, reports on and why, along with how they will mitigate against poorly performing initiatives.

It’s true that marketing agencies have the professional capacity to develop a marketing plan. It’s also true that few have the expertise and foresight to develop, run and manage a strategy that includes regular testing to facilitate quick mitigation and change. Fewer still have the ability to provide tangible forecasts against which to measure performance on agreed upon KPIs from the start of any campaign. We do.

Welcome to the new age of digital marketing: where strategy and data interpretation deliver measured and proven results across the various touch-points on your customer's decision-making journey.

Brand & Technical Audit

Data is the foundation of sound business decision-making. But data alone is relatively useless. For data to be an effective tool that drives investment, ROI and profitability, it needs to be:

  • Analyzed in reference to your business objectives
  • Extrapolated by an expert who fits the facts to the data, not the data to the forecasts
  • Interpreted effectively to provide valuable and tangible insights

ClearMotive will audit your current marketing activity and include performance statistics on all, or some, of the following areas:

  • Brand stability
  • Lead conversion & quality
  • Website performance
  • Social media positioning & activity
  • Search engine and keyword ranking

Monthly Reporting & Optimization

We often speak to new clients who are discouraged by ambiguous or ineffective agency experiences where monthly costs far outweighed the value received. Marketing efforts fail when creative marketers lean on their own understanding or opinion to create art for their clients, instead of using data-driven insights to deliver strategically engaging content that inspires action. Every step of the purchase funnel, from awareness to post-sales service, needs to be measured regularly. The 'why' is simple: measurement allows us to constantly improve the consumer's experience, end-to-end, all the time.

At ClearMotive we use best-in-class industry analytic tools to gather robust yet detailed data, AND we know how to interpret it to provide you with actionable, data-driven insights for your business. 

OUR APPROACH


Do you need a new marketing approach that generates attention, speaks to your customer at the right moment, earns customer loyalty and proves the value of your marketing investment? That’s where we come in.

ClearMotive will position your business to generate the biggest return on your marketing investment. Then we’ll find people who are in need of your offering and help convert them into paying customers.

Guided by a deep understanding of ‘why’ and ‘how’ people buy, we use a marketing framework to generate demand - and sales growth - for today's connected customer.


Infographic-Research-Marketing-Analytics-(1).png

WANT TO SEE OUR APPROACH IN ACTION?

Explore Our Work Let's Talk