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Challenge

The Canadian Energy Pipeline Association (CEPA) looked to ClearMotive to help them communicate important information to the Canadian public. During a time of intense scrutiny, CEPA needed a visually-compelling way to highlight the industry’s performance, practices and commitment to continuous improvement.

Idea

Through collaboration with the CEPA team and its member companies, ClearMotive strategized, managed and designed a series of creative materials that made it accessible for the Canadian public and industry stakeholders to access and understand the information they needed - setting the precedent for an increased level of transparency for the industry.

Outcome

CEPA lead the way in clarity of communication setting the precedent for an increased level of transparency for the industry.