Why ClearMotive?
ClearMotive is a team of specialized professionals who blend the science of marketing and the creativity of advertising. Our agency has the in-house capacity to accomplish a wide range of marketing and creative services, with a select group of independent experts for more specific tasks. This way, we can be efficient with all marketing budgets and build creative advertising campaigns that achieve targeted business goals.
The process itself is quite simple in nature: Find out why your customers care about your product, find the emotional message and then create multiple ways of telling that message.
Understanding the 3 Pillars of Business Growth, we relentlessly pursue “The Why”.
That is, why should your customer care about your product/service? Once we understand why they care through creating a strategic marketing plan, we define the message and how to get the message out, and then determine the investment required to stimulate your market and maintain awareness, relevance and credibility. This results in more profit potential for your business.
Iron sharpens Iron.
Tyler Chisholm (CEO) and Chad Kroeker (Creative Director) are two distinctly motivated professionals with one constant drive in business:
Engage the customer and inspire action.
What makes them unique is that their process of getting there, and it is the reason that ClearMotive is successful. Simply put, Tyler is engaged when the business case is met and Chad is engaged when the creative cuts through. Together, advertising catalysts are formed and success imminently follows.
As individual business owners, Tyler and Chad worked on numerous projects together exploring the mature science of marketing. They soon realized they were perfect compliments for each other and in 2003 ClearMotive Marketing Group was formed. Tyler, relentlessly focused on strategic business growth and Chad, creatively expressing the message.
Each member of the ClearMotive team uses his or her individual talent and experience to break the pattern of common advertising to build relevant, credible marketing campaigns. As market positioning experts, ClearMotive has one common goal: Lead. Connect with ClearMotive...
Complete list of services:
Strategy & Planning
- Marketing Strategy
- Media Planning & Reporting
- Messaging & Copywriting
Advertising
- TV Commercials
- Radio Scripts
- Outdoor
Branding
- Naming
- Corporate Identity
- Stationery
Market Research
- Surveys & Focus Groups
- Target Persona Analysis
- Competitive Intelligence
Interactive
- Websites
- Videos
- eMarketing
Social Media
- Social communities
- Twitter & Facebook
- Wikis & Podcasting
