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Compliancy

THE SIGNIFICANCE OF MARKETING COMPLIANCY

As marketing professionals, transforming our creative ideas into engaging content and campaigns is a natural part of our innate ambition. However, when it comes to our digital marketing efforts, it is important to balance the design and art of our craft with Canada's legal compliancy standards.

These standards exist to ensure that consumers and businesses are protected. Though they may seem complicated at first, having a clear understanding of the guidelines is straightforward and essential to any electronic marketing communication. Plus, successfully meeting these guidelines is crucial to protecting your business' public reputation and integrity - AND also help you avoid making some costly marketing blunders. 

Two key legislations were passed in Canada that affect every marketer who uses digital marketing channels to promote their organization, products or services. 

1) Canadian Anti-Spam Legislation (CASL)

The Canadian Anti-Spam Legislation (CASL) came into effect on July 1, 2014. The law is in place to regulate business practices that protect Canadian consumers from electronic spam and preserve their privacy rights. Organizations that fail to comply with CASL can risk serious penalties, including criminal charges, civil charges, personal liability for company officers and directors, and penalties up to $10 million.

Read more on CASL and how clearmotive can help your business be CASL compliant. 


2) Accessibility for Ontarians with Disabilities Act (AODA)

The Accessibility for Ontarians with Disabilities Act (AODA) has been around for years, though it's only now that the government is starting to enforce it more strictly. Simply put, the Act exists to ensure that all websites are barrier-free for people with disabilities. But the benefits to having an accessible website don't just stop at being user-friendly for people with disabilities - it leads to strong search engine optimization and helps you avoid any negative press coverage or costly fines for failing to comply.

Read more on AODA and how clearmotive helps clients meet accessibility standards.

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