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Data Insights and ROI

01-06-2018

If you think data is important, you're only half right.

Data is the foundation for sound decision-making in business. But data alone is relatively useless. For data to be an effective tool that drives investment, ROI and profitability, it needs to be:

  • Analyzed in reference to your objectives
  • Extrapolated by an expert who fits the facts to the data, not the data to the forecasts
  • Interpreted effectively to provide insights
It’s data-driven insights, not data alone, that allow for strategic business planning and growth. 
If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”
— Jim Barksdale
 

At clearmotive we use best-in-class industry analytic tools to gather robust, yet detailed data, AND we know how to interpret it to provide you with actionable, data-driven insights for your business:

  • Which webpages are converting the most visitors?
  • Which products offer the greatest cross-sell opportunities?
  • Which tactics (e.g. print ads, SEO, PPC, email) are driving the most qualified traffic to your website and what does the consumer decision-making funnel look like?
  • Which email subject lines are resulting in the highest open rates?
  • What areas of your web pages are users most engaged with, and where are they not clicking?
  • Where are your visitors coming from, what devices are they using, what are their interests, and how long are they staying on your site?
  • Which value propositions and copy do users find most engaging and compelling?
  • How much indirect traffic and revenue can be attributed to your mass display brand awareness campaigns?
  • Where should you start investing, where should you stop spending and what should you be testing to optimize your marketing mix?


Is the growth and ROI of your business worth 15 minutes of your time?

It's important you know that YOU are not alone!

Challenges and concerns about a lack of data are ubiquitous. Marketers are feeling the pressure: only 40% of marketers think their company's marketing is effective. Considering the lack of the use, and even knowledge, of easily available and robust analytics tools, we don't find this in the least bit surprising.

While more than 75% of marketers believe measurement is important, only 29% believe they are doing it well.

Metrics, measurement, reporting and strategy development based on data-driven insights is our job. We gather, analyze and report on your KPIs across platform and media, channels and devices, with actionable insights and recommended cross-channel next 

Only 44% of marketers say their marketing departments have a great deal of influence over their organizations' overall business strategy.
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