Outcome
Instead of simply sitting back and waiting for the business to come calling, Sigma’s new brand identity positioned it to act as a leader within the seismic data industry, challenging its team to be proactive in its sales, service and communication efforts.
Being a part of the initial planning and strategy process empowered each employee to feel directly responsible for the success of the new brand and Sigma reported back that it now had a much more engaged and unified team moving forward towards a common goal.
Following its rebrand, Sigma was now equipped with an understanding of how brands influenced daily activities, how it needed to speak to its audiences and the importance of the ‘why’ behind every ongoing marketing tactic.